What is a natural cosmetic?

A natural cosmetic is a product containing at least 95% natural products. In other words, substances that come directly from nature and are not produced in a laboratory. Informed consumers will note that the remaining 5% may be of synthetic origin with this definition in mind. However, the list of ingredients, known as the INCI, helps consumers make an informed choice to avoid cosmetics contaminated by harmful substances. That means that parabens, phthalates, and bisphenol, which are considered endocrine disruptors, are no longer included.

Carefully developed with certified natural ingredients, the Maison Éole product range is Natural Certified. It is, therefore, free of synthetic molecules.

Why use natural cosmetics?

Concerned about our skin and the impact of cosmetics on the environment, consumers are turning to creams and lotions labelled “natural” or “organic”.

Because it’s healthier for us

When you apply a cream or lotion to your skin, the components immediately penetrate the skin and become trapped in the tissue or diluted in the bloodstream. If these raw materials are potentially harmful, you are risking your health daily during your beauty routine. Choosing natural cosmetics made with certified biocompatible ingredients will free you from these risks. Selecting natural cosmetics is, therefore, a choice for your health.

To reduce the impact on fauna and flora

Synthetic products can be harmful to us and the fauna and flora that come into contact with them. These products inevitably end up in wastewater and seep into the soil, so the impact on the ecosystem is inevitable. Choosing natural cosmetics reduces the risk of contamination and reduces the carbon footprint of both production and use.

Are organic cosmetics better than natural cosmetics?

Although wrongly used as synonyms, there is a difference between natural and organic products. An organic cosmetic is a product in which at least 95% of the natural ingredients are organically grown, without pesticides or chemical fertilisers and are not genetically modified.

Stricter than the “natural product” label, their effectiveness is just as comparable to that of “natural” products.

Maison Éole, cosmetics bearing the Natural Certified label

Maison Éole is committed to you and the environment by developing a range of natural care products. Whether it’s vegetable oils, polysaccharides, or antioxidants from the vine – Wine Extracts3 – over 95% of the ingredients are of natural origin.

However, in the age of greenwashing, it is not easy to find your way around. Less ethical cosmetic brands claim that their beauty products are natural, while the labels mention petrochemical products such as silicones or parabens.

Maison Éole has obtained the Natural Certified label after an audit carried out by an expert organisation in cosmetic regulation: Biorius. You have in your hands natural cosmetics, free of chemicals and not tested on animals.

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